On the 1st and 13th of March 2019, the third edition of “Idea Generation” will take place in Luxembourg and Madrid respectively. The project, launched by InfoCert in 2016, aims to involve the employees in the development of innovative ideas for their inclusion in the InfoCert patentability pipeline.

BOOST THE INNOVATION IN TRUST SERVICES FOR THE DISRUPTIVE BUSINESS TRANSFORMATION OF THE EUROPEAN COMPANIES

Inaugurated in 2016, “Idea Generation” is a project promoted by InfoCert that aims to be an incubator of innovation proposals from employees of the InfoCert Group.

The project aims to encourage discussions to identify new business ideas and new patents through activities of brainstorming and the combination of different perspectives and points of view. Energy, an open mind for innovation and teamwork are the ingredients required of the participants.

Since, together with innovation, opening up to international markets is also one of the fundamental guidelines in InfoCert’s business strategy, this year Idea Generation will involve the three countries in which the company is present thanks to partnerships with Camerfirma (one of the main Spanish Certification Authorities) and LuxTtrust (the main provider of Digital Trust Services in Luxembourg) to create the first European Digital Trust Champion.

HOW DOES THE IDEA GENERATION EVENT TAKE PLACE?

The Idea Generation program involves a part of the employees of the InfoCert group who, organized in different teams, can spend a whole day developing ideas for innovation, free from work routines and without pressure or distractions.

After the preliminary and brainstorming phases, the innovation propositions are collected and analyzed in order to evaluate their development possibilities in terms of patents or commercial proposals.

In its past editions, Idea Generation has already produced dozens of proposals for innovation, some of which have been considered patentable, and new commercial proposals related to the InfoCert Group.

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